Most distributors have a widespread and established network of potential customers. They also profess better knowledge of the local market trend, allowing them to make better, more accurate forecasts that help the organisations enhance and boost sales. This is an asset, especially in scenarios where an organisation wishes to expand its market into new territories. The distributors are also more familiar with the laws and regulations of the new locality, and thus organisations can again lower the administrative and operation costs by simply turning over the responsibility to sort out such matters.

The short answer is: Cultivating Brand Loyalty. By providing a state of the art and a revolutionary learning experience, organisations provide an enjoyable platform for distributors to not just learn but also enjoy and retain the provided knowledge. It sets the organisation apart from others and gives the distributors a better understanding of the product which subsequently improves sales. Better sales mean better commission, which in turn means that the distributors are more likely to continue the partnership.